Aoi Aso Shrine

Discover the timeless charm and rich cultural heritage of Hitoyoshi-Kuma, a hidden gem in Kumamoto Prefecture. From the historic Aoi Aso Shrine and Hitoyoshi Castle Ruins to the exhilarating Kuma River Rafting and traditional Kuma-Ken game, immerse yourself in the unique experiences this region has to offer. Plan your unforgettable journey with INAKAdventure and explore the legacy of the Sagara family, the renowned Kuma Shochu, and the vibrant Okunchi Festival.

The Origins of Sagara Culture and Characteristics of Hitoyoshi-Kuma

The Japan Heritage certification system, established by the Agency for Cultural Affairs in 2015, recognizes regional stories that highlight Japan’s culture and traditions. The Hitoyoshi Kuma region in Kumamoto Prefecture was among the first recipients.

Around 800 years ago, under Minamoto no Yoritomo’s orders, a lord from Toyotomi Province (present-day Shizuoka Prefecture) came to the Hitoyoshi Kuma region and ruled for 700 years until the Meiji Restoration. The lord initially gained the people’s trust by preserving existing shrines and temples and later improved local life by allowing rice shochu brewing. This fostered loyalty and pride among the people, who continued local traditions and managed community projects.

The Sagara family’s influence persists today, with traditional thatched-roof buildings still common and the centuries-old Kuma shochu* connecting past and present. The “Kuma Shochu School” educates future generations, and pilgrimages to the Sagara Thirty-Three Kannon sites draw many visitors, reflecting the area’s vibrant culture.

 

*Kuma Shochu – Kuma Shochu is a traditional Japanese distilled spirit that has been produced in the Hitoyoshi Kuma region for centuries. Made primarily from rice, this shochu is renowned for its smooth and rich flavor, which reflects the pristine water and high-quality rice of the area. The production of Kuma Shochu follows strict guidelines to maintain its authenticity and quality, making it a world-renowned brand.

Must-Visit Spots in Hitoyoshi-Kuma

Here are some of the must-visit attractions in Hitoyoshi Kuma, known as a hidden gem of Japan.

Aoi Aso Shrine

This thatched-roof shrine and temple complex is the first to be designated as a National Treasure. The current buildings were constructed over a four-year period from 1610 to 1613.

It is rare nationwide to find a series of shrine buildings from the same period. The structures feature steep thatched roofs, vibrant decorations and colors incorporating Momoyama style, and carvings of cloud dragon’s characteristic of the southern Kyushu region.

Hitoyoshi Castle Ruins

The ruins of Hitoyoshi Castle, located at the confluence of the Kuma and Mune Rivers, cover 216,000 square meters. The castle’s construction started in 1198 by Nagayoshi Sagara under Minamoto no Yoritomo’s command.

Originally a mountain castle, it was renovated with stone walls starting in 1598. Following the abolition of feudal domains in 1871, the buildings were sold off, leaving only the stone walls.

Designated a National Historic Site, Hitoyoshi Castle’s stone walls are notable.

Activities to Experience in Hitoyoshi-Kuma

In Hitoyoshi Kuma, you can experience a variety of activities. Here are some of the most notable ones.

Kuma River Boat

Experience a century-old activity on the Kuma River, one of Japan’s three major rapids, by cruising down in a traditional wooden boat. You can choose a calm 50-minute ride, or a course which offers a close view of the stone walls of Hitoyoshi Castle. In winter, special boats are operated for a limited time.

Another popular activity is “Kuma River Rafting,” where you can navigate the river’s rapids in a dedicated rafting boat.

Okunchi Festival

On the auspicious day that can be considered the “birthday” of Aoi Aso Shrine, people celebrate for nine days with various rituals, including sacred ceremonies and performances of Kuma Kagura. The highlight of the festival is the Shinko Procession held on October 9th.

One of the most attention-grabbing elements of the procession is the lion wearing a mask. It is said that if the lion bites your head, you will be blessed with good health and fortune. The sight of children crying with bright red faces after being bitten by the lion is one of the heartwarming scenes of the Okunchi Festival.

Kuma-Ken: A Traditional Game from Hitoyoshi-Kuma

Kuma-Ken is a traditional variation of rock-paper-scissors that has been enjoyed for generations in the Hitoyoshi-Kuma region of southern Kumamoto Prefecture.

Unlike the standard rock-paper-scissors game, which uses three hand shapes (rock, paper, and scissors), Kuma-Ken involves six hand shapes representing the numbers 0 through 5. This makes the game more complex and challenging.

Additionally, to win a round, a player must consecutively show a number that is one higher than their opponent’s number twice in a row. This unique rule has earned Kuma-Ken the reputation of being “the world’s most difficult rock-paper-scissors game.”

Embracing the Timeless Charm of Hitoyoshi-Kuma

Hitoyoshi-Kuma is a treasure trove of cultural and historical wonders waiting to be explored. Whether you’re navigating the rapids of the Kuma River, participating in the lively Okunchi Festival, or savoring the world-renowned Kuma Shochu, this region offers a unique blend of tradition and adventure.

Let INAKAdventure guide you through an unforgettable journey, connecting you with the heart and soul of Hitoyoshi-Kuma. Plan your visit today and embrace the timeless charm of this captivating destination.

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